One-product checkout pages and courier pickup from the order screen

A seller with one product, such as a clothing set or a course, usually sells through social posts and direct messages. Orders arrive as chat messages. The address is typed again into a courier's website, and payment status lives in a notebook.

A full storefront with categories, a cart and account pages does not help this seller. It adds steps for the buyer, who came from a post about one item and wants to order that item.

Dispatch is the other half of the problem. Each courier has its own portal. Copying an address from an order into a portal, then copying a tracking number back, is slow and is where delivery mistakes start.

• Built the checkout page: one product, its options, one order button. The seller shares the link and needs no storefront.
• Stored checkout page orders in the same order list as store and counter sales, with stock deducted from the same warehouse.
• Took payment by mobile wallet, card or cash on delivery, with the payment status held on the order.
• Integrated three courier networks. A pickup is requested from inside the order, and tracking status returns to the same screen.
• Added shipping price rules by delivery zone, so the charge shown to the buyer matches what the courier will bill.
• Counted checkout pages per plan, from one page on the free plan to unlimited on the top tier.

Outcome. A seller can start with a single page and a link. Two of the four shops featured on the product site sell through a checkout page alone. When a seller outgrows it, the same account opens a full storefront and a point of sale on the same stock.

Client stores get the same treatment from us: payments and shipping wired into the order record, so nobody copies an address between two browser tabs.