What it is
A platform move puts years of a store's history at risk at once: product data, customer accounts, order history, reviews, and the search rankings built up on the old URLs. Most of the damage after a migration comes from details, such as a missed redirect, variants that lost their images, or a tax setting that came across wrong.
We run migrations as a planned project with a rehearsal and a cutover day. We move stores to Shopify, to WooCommerce and to custom platforms.
What is included
- Data map. Every field on the old platform matched to its place on the new one, including variants, metafields, tags and custom attributes.
- Catalog. Products, variants, images, collections and stock levels imported and checked against the source.
- Customers and orders. Customer records, addresses, marketing consent and order history moved, as far as the new platform allows.
- Content. Pages, blog posts, navigation and media moved with their titles and meta descriptions.
- Redirects. A redirect for every old URL, built from a crawl of the old store and your Search Console data.
- Apps and integrations. Reviews, subscriptions, email, ERP and 3PL connections rebuilt on the new platform.
- Cutover. A short content freeze, a final sync of new orders and stock, the domain switch, test orders and monitoring.
Best for
- Stores moving to Shopify from Magento, WooCommerce, BigCommerce, Wix or Squarespace
- Shopify stores moving to WooCommerce or a custom platform for more control
- Businesses merging several stores into one
- Stores with thousands of products, variants or customer records
Where we start
With a migration audit. We export a sample of your data, crawl the old store, list the apps and integrations in use, and identify what cannot move as it is. You get a written plan, a timeline with the cutover date, and a fixed quote.
What cannot move as it is
Customer passwords are encrypted and cannot be transferred between platforms. Depending on the new platform, returning customers activate their account again or sign in with a one-time code, and we plan the email that tells them. Active subscriptions usually move through the subscription app's own tools, and gift card balances depend on what the new platform supports. All of this is agreed in the plan before work starts.
After the switch
For the weeks after launch we watch Search Console for crawl errors, compare organic traffic and conversion with the old store, and fix broken links as they appear. You get a short written report at the end of that period.