Amazon and Walmart accounts run for revenue: a price change that paid, and a channel opened from zero

Two brands, two starting points.

On Amazon, sales had gone flat. Advertising cost of sales (ACOS) was high and the listings were hard to find, so more ad spend bought little.

The second brand sold only on Amazon. Walmart and eBay were untapped, so all of its revenue depended on one marketplace.

• Amazon: price before volume. We rebuilt the listings and keywords, restructured the PPC campaigns and raised prices. From March to April 2026 the account sold $128,456.09 from 372 units, against $101,871.79 from 370 units on the same dates in 2025: 26.1% more revenue from the same units. The average sale per unit moved from about $275 to about $345.
• The price held. From 22 May to 22 June 2026 the account sold $67,996.20 from 159 units, against $60,447.38 from 219 units a year earlier: 12.5% more revenue from 27% fewer units.
• The account now. In the twelve months to 15 July 2026 it sold $580,206.90 from 1,855 units across the US, Canada, Mexico and Brazil marketplaces.
• Walmart: a new channel. We onboarded the second brand to Walmart and eBay, set up Walmart Fulfillment Services (WFS) and listing syndication, and synced inventory across the channels. From February to April 2024 the Walmart channel took 4,025 orders and $109,024.14 in gross merchandise value, against nothing in the same quarter a year earlier. Sales stopped in mid-April because the stock sold out, which is why stock planning is now part of every marketplace plan we run.